ITECA MAKES EXHIBITIONS MORE CONVENIENT: DIGITAL SOLUTIONS FOR EXHIBITORS AND VISITORS

A MODERN EXHIBITION HAS LONG BEEN ABOUT MUCH MORE THAN STANDS, PRODUCT DEMONSTRATIONS, NEGOTIATIONS, AND EXCHANGING BUSINESS CARDS.

For several years, Iteca has been developing its own ecosystem of digital solutions for exhibitions. Today, technology helps users find the right companies faster, plan meetings more efficiently, and preserve the event’s most memorable moments. Together, these digital services make attending exhibitions as convenient and productive as possible.

ALL THE EXHIBITION’S FEATURES IN ONE APP

The main digital assistant, the Iteca.Events app, has been operating since 2023 and has already become a familiar tool for thousands of companies. The app allows users to review the exhibitor list in advance, explore the business program, schedule meetings, and find the right company or specialist. Its key feature is badge scanning: users can capture a visitor’s details in seconds, add a note, and export all contacts to Excel with a single click at the end of the exhibition – no more lost notebooks or forgotten business cards. Contacts can also be managed as a team: while one employee scans badges at the stand, another can already be sending commercial proposals from the office.

Moreover, Iteca.Events operates beyond the event dates: the app is launched several months before the exhibition opens and remains active for another month afterward, providing at least six months for active engagement with clients and partners.

Its effectiveness is clearly demonstrated in practice. In 2025 alone, app users performed more than 319,000 “interested/skip” actions, made over 172,000 search queries, completed more than 91,000 badge scans, and scheduled over 12,000 business meetings. These figures confirm that Iteca.Events has become a comprehensive tool for finding partners, networking, and working effectively at exhibitions. The app is available for download from the App Store and Google Play.

INTERACTIVE FLOOR PLAN: FIND YOUR WAY AROUND THE EXHIBITION WITH EASE

Another tool that makes navigating the venue significantly easier is the interactive exhibition floor plan. Integrated directly into Iteca.Events, it allows visitors to avoid wandering through the pavilions in search of the right stand and instead build a route immediately: enter a company name or a representative’s surname, and the stand number and route to it will appear on the map. This format also offers additional advantages for exhibitors by increasing stand visibility and making interaction with potential clients easier and more convenient. The result is simple: less time spent searching and more time for meaningful business conversations.

 

PREMAGIC: YOUR PHOTOS FIND YOU

One of the latest additions to the exhibition season is Premagic, a service that transforms the traditional way of receiving event photographs. During registration, a visitor uploads a selfie, after which artificial intelligence automatically finds every photograph featuring that visitor among the thousands of images taken during the exhibition. A personalized gallery is automatically sent by email and WhatsApp within just a few minutes after the photographs have been processed, eliminating the need to browse through thousands of other people’s pictures in search of your own. The user then gains access to both their personal photographs and the full event gallery covering all exhibition days.

Premagic offers even more. The service provides ready-made posters and automatically generates captions and hashtags for social media posts. This allows participants to share their impressions of the exhibition easily, while organizers and partners benefit from additional organic reach and greater attention to the event.

The service is also fully compliant with GDPR requirements, ensuring that all data and images are processed securely and transparently.

Today, digital services brought together within a unified ecosystem are becoming an integral part of modern exhibitions. They save time, simplify the search for business contacts, make navigation more convenient, and help preserve the best moments of participation. Solutions like these enable Iteca exhibitions to become not only effective platforms for business but also comfortable spaces for every visitor.